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Hi I'm Elena. I solve growth problems with a background in design and engineering.

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A girl sitting on the floor reading a book, but thinking about cake.
A girl sitting on the floor reading a book, but thinking about cake.

I build products that make life simpler, one decision at a time.

Two friends walking down the street.
Two friends walking down the street.

I’m interested in the way digital interactions make people feel.


So, I’m gathering research.

A line drawing of a smartwatch and a smartphone.
A line drawing of a smartwatch and a smartphone.

Previously a growth product designer at Feedly.


Optimizing onboarding for our B2B Threat Intelligence platform.

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A line drawing of paper airplane coming out of a laptop screen.
A line drawing of paper airplane coming out of a laptop screen.

I've worked on community-building projects at Flipboard and UXR with MilkStork.

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